When you build websites for clients, your brand should be the one they remember—not the tools behind the scenes. Unfortunately, most CMS platforms make that difficult. You're either locked into their branding or forced to spend hours customizing open-source code just to hide someone else’s logo.
At Pixxell, we believe your brand should shine front and center. That’s why we’ve built white- labeling directly into the core of our platform—no plugins, no hacks, no extra fees.
Here’s how Pixxell makes it easy to deliver beautiful, branded websites to your clients—while keeping your agency’s identity intact.
What Is White-Labeling in a CMS?
White-labeling lets you offer a product or service under your own brand—without showing the underlying provider. In the CMS world, that means your clients never see the name "Pixxell" (unless you want them to). Everything from the login screen to email notifications can reflect your brand identity.
This is essential for:
- Agencies managing multiple client websites
- Freelancers offering turnkey website packages
- Studios that want to resell a SaaS solution under their own name
Without white-labeling, you're just a middleman. With it, you're the platform.
Pixxell’s White-Label Features — Built Right In
You don’t need to configure complicated plugins or write custom code. Pixxell’s white-label features are ready to go from day one:
- Branded Login Screen
Add your logo, color scheme, and welcome message for a fully custom entry point. - Custom Domain Support
Host websites on your own subdomains or the client’s branded URL—no .pixxell in sight. - Branded Dashboard & Admin Area
Replace Pixxell visuals with your agency name, logo, and style preferences. - White-Labeled Notifications
Send password resets, billing reminders, or site updates from your domain and brand identity. - Template & Theme Control
Pre-build your own templates and make them exclusive to your clients—another branding opportunity. - Optional: Hide Pixxell Entirely
For agencies offering a SaaS-like product, you can completely mask the Pixxell identity.
Use Case: Agencies Launching Sites at Scale
Imagine you're running a boutique web agency that builds websites for small businesses in your city. With Pixxell, you can:
- Onboard a client in minutes
- Choose a branded template
- Set up hosting and admin access under your agency domain
- Deliver a fully functional website—without worrying about plugins or WordPress maintenance
- Offer ongoing updates and support under your own name
You stay in control, your clients get a seamless experience, and you avoid the technical overhead of custom CMS builds.
Why Freelancers & Studios Love White-Labeling
Freelancers can elevate their perceived value by delivering a “proprietary platform” experience.
Studios can use Pixxell to launch client portals, online courses, or product sites—without giving away their stack.
You can even build a recurring revenue model by bundling hosting + support under your brand, instead of handing clients over to third-party tools.
How to Get Started with White-Labeling on Pixxell
Ready to launch under your own name? Here’s how simple it is:
- Create a Pixxell account
- Go to “Brand Settings” in the dashboard
- Upload your logo, set your colors, and customize the login screen
- Connect your domain (or the client’s)
- Turn off Pixxell branding—done
You’re now running your own CMS platform. No extra plugins. No white-label upsell.
Clients Appreciate the Difference
Branded platforms feel more trustworthy. When clients log in and see your name—not some third-party provider—they associate the entire xperience with you. That strengthens retention, boosts referrals, and makes your offering more valuable.
No confusing support emails from "unknown@cms.io". No mixed branding. Just clarity.
Final Thoughts: Make Pixxell Your Platform
Whether you’re building one website or one hundred, Pixxell gives you the power to brand it your way. We don’t just give you tools—we give you ownership. Let your clients see you as the platform. Because with Pixxell, you are.